Tag: tradeshow

The Other Software Tradeshow this Week

Blogging
The Other Software Tradeshow this Week David S. Evans I met with a well-known technology company recently. Engineers dominate their workforce. Up until a few years ago most of them were hardware engineers. Today most of them are software engineers. This shift signals an extraordinarily important transformation in the information technology revolution that drove the economy in the last quarter century. Hardware development and manufacturing remains critical and continues to generate plenty of innovation. But many businesses today are built around the software platforms that sit between the hardware—such as a mobile phone chipset or a server farm—and a rich ecosystem of end users, software developers, hardware makers, content providers, and others. Software will be the key to suc